Project | 01
Agency Info | Honey Bee Creative
Honey Bee Creative is an agency I created for my Account Management class during my senior year of undergrad. This document was an assignment to be used to communicate with my staff and others the purpose, vision, mission, and values of the agency.
Project | 02
Request For Proposal | Wienerschnitzel
The A-Team is a fictitious advertising firm created in my Account Management class during my senior year of undergrad where I acted as Chief Operating Officer. One of our assignments was this RFP* to create an effective, memorable campaign, executed across a broad spectrum of materials and channels for Wienerschnitzel. Though I was not Chief Creative Officer, I did design the A-Team logo.
*This is just a sample of slides pulled from the RFP.
Project | 03
Media Plan | Ocean Spray
Ocean Spray was the client for my Channel Planning class during my senior year of undergrad. This individual project included market research, situation and SWOT analysis, media strategy and tactics, calculating GRPs, CPMs, reach and frequencies, and producing a budget and an executive summary. The Media Plan* was intended to have a creative design for the pitch at the end of my semester.
*This is just a sample of slides pulled from the Media Plan.